how much money does the average affiliate marketer make

How Much Money Does the Average Affiliate Marketer Make?

Affiliate marketing has become a popular way for bloggers, influencers, and website owners to monetize their content and earn money. The idea is simple: promote other people’s products and earn a commission for every sale that is made through your unique affiliate link. But how much money does the average affiliate marketer actually make? In this article, we will explore different aspects of affiliate marketing and provide insights into the earning potential of this industry.

Defining Affiliate Marketing

Affiliate marketing is a type of performance-based marketing where a business rewards its affiliates for each new customer they bring in through their own marketing efforts. In other words, when a person purchases a product through an affiliate’s unique tracking link, the affiliate earns a commission as a percentage of the sale.

Affiliate marketing can be done in a variety of ways, including through social media, email newsletters, blog posts, videos, and paid advertising. It can also be done with a single product or through multiple products in a niche. The key to success as an affiliate marketer is to find a quality product or service that aligns with your audience’s interests and provide value to your readers or followers.

Earning Potential in Affiliate Marketing

The earning potential of affiliate marketing varies greatly depending on a number of factors, including the following:

1. Type of product: Some products pay higher affiliate commissions than others. Digital products, such as online courses or ebooks, tend to have higher commission rates than physical products, such as clothing or electronics.

2. Commission structure: Some affiliate programs offer a one-time commission for each sale, while others offer recurring commissions for every subscription or payment made by the customer over time.

3. Niche: The size of the audience and level of competition in a niche can affect earning potential. High-ticket niches, such as luxury goods or financial services, can offer larger commissions but have fewer potential customers.

4. Traffic quality: The quality and relevance of the traffic sent to the affiliate’s website or landing page can determine the conversion rate and ultimately the earnings.

According to a survey conducted by Rakuten Marketing, the average affiliate marketer in the U.S. earns around $60,000 per year. However, it is important to note that this number can vary widely based on the above factors and the individual’s efforts, skills, and strategy.

Furthermore, affiliate marketing income streams often require continuous effort and time investment. It’s common for affiliate marketers to start slow and gradually build their income over time, as they establish a presence in their niche, build an audience, and optimize their marketing tactics.


1. Do I need a blog or website to start affiliate marketing?

While having a blog or website can certainly help in building trust and providing value to an audience, it is not a requirement for becoming a successful affiliate marketer. Social media platforms like Instagram or YouTube, as well as email newsletters and paid advertising, can all be used to promote affiliate products.

2. How do I find affiliate programs to join?

There are several ways to find affiliate programs, including searching on affiliate networks such as ShareASale, CJ Affiliate, or Amazon Associates. You can also search for individual companies in your niche and look for their affiliate program pages. Another option is to check out your competitors’ websites and see what products they are promoting.

3. Is affiliate marketing a get-rich-quick scheme?

No, affiliate marketing is not a get-rich-quick scheme. It takes time and effort to build an audience, find the right products to promote, and create quality content that will engage and convert readers. However, it can be a lucrative income stream for those who are willing to put in the work.

4. How much commission can I expect to earn as an affiliate marketer?

Commission rates can vary widely depending on the product, niche, and affiliate program. Some programs offer a 10% commission on physical products, while others can offer up to 50% commission on digital products. It’s important to research multiple programs and compare commission rates before committing to one.


Affiliate marketing can be a flexible and rewarding way to earn money online. While the earning potential varies greatly based on several factors, including the product, the commission structure, and the niche, it is possible to make a living as an affiliate marketer. By building an audience, promoting quality products, and continuously improving marketing tactics, affiliate marketers can increase their income and achieve financial freedom.