how to do affiliate marketing on pinterest

Affiliate marketing is a powerful way to monetize your online presence. As a referrer, you get to promote products and services to your audience, and when they commit to a purchase, you earn a commission. However, finding the right platform to market your affiliate products is crucial for success. While most marketers swear by social media platforms like Facebook and Instagram, Pinterest is a fantastic, yet often overlooked, channel for affiliate marketing.

With over 400 million users and its focus on visuals, Pinterest offers unparalleled opportunities for marketers to showcase affiliate products and reach a broader audience. In this guide, we’ll show you how to do affiliate marketing on Pinterest and maximize your earnings.

1. Identify Your Niche and Products

The core of affiliate marketing is identifying your niche and the products you want to promote. To do this, you should focus on a particular audience that you understand and resonate with. This will enable you to create targeted content that will ultimately drive traffic and sales.

Similarly, research the products in your niche and ensure they align with your audience’s interests and needs. You want to ensure that you’re promoting quality products that resonate with your audience and are likely to convert.

2. Create a Pinterest Business Account

To leverage Pinterest for affiliate marketing, you’ll need a business account. With a business account, you get access to Pinterest Analytics, which provides valuable insights into your audience’s behaviour and interests. To create a business account:

– Go to

– Click on “Create a business account.”

– Follow the prompts to set up your profile, including adding your website and a profile picture.

– Verify your website by following the instructions provided.

3. Optimize Your Profile

Having a well-optimized Pinterest profile can boost your visibility and draw more traffic to your affiliate products. To optimize your profile:

– Use your niche keywords in your profile description and in your board titles and descriptions.

– Ensure your profile picture represents you or your brand’s visual identity.

– Create boards related to your niche and ensure your boards’ titles and descriptions contain your niche keywords.

– Pin high-quality, relevant visuals to each board.

4. Join Group Boards

Group boards on Pinterest provide an excellent opportunity to tap into a larger audience and increase your engagement. To join group boards, you can use tools like PinGroupie to find boards in your niche. When applying to join a group board, read the board’s rules and ensure your pins align with the board’s theme.

5. Create Quality Content

Creating highly-targeted, visually-appealing content is vital for success in affiliate marketing on Pinterest. You want to create content that resonates with your audience and entices them to click on your pins and ultimately purchase the affiliate product. To create high-quality content:

– Use high-quality visuals that align with your niche and represent the product you’re promoting.

– Use engaging and compelling copy that communicates the value of the product.

– Include a call-to-action (CTA) in your copy to entice your audience to click through your affiliate link.

6. Share Affiliate Links Strategically

When sharing affiliate links on Pinterest, it’s essential to do so strategically. Avoid spamming your audience by balancing affiliate content with non-affiliate content. Additionally, it’s crucial to disclose your affiliate relationships by using #affiliate or #sponsored. Pinterest requires affiliate marketers to disclose their relationships to promote authenticity and transparency.

7. Analyze Your Performance

To improve your affiliate marketing strategy on Pinterest, it’s vital to analyze your performance continually. Pinterest Analytics offers valuable insights, including:

– Monthly viewers,

– Engagements,

– Impressions,

– Clicks,

– Saves.

Use this data to tweak your strategy and improve engagement and conversions.


Pinterest offers affiliate marketers unique opportunities to showcase products and reach a larger, highly-targeted audience. By utilizing best practices like creating quality content and optimizing your profile, affiliate marketing on Pinterest can be a lucrative venture. Remember to keep your audience’s needs at the center of your strategy, and always disclose your affiliate relationships.


Q: Do I need a lot of followers to succeed in affiliate marketing on Pinterest?
A: No, you don’t need a large following to succeed as an affiliate marketer. Instead, focus on creating high-quality content that resonates with your audience.

Q: Do I need a website to do affiliate marketing on Pinterest?
A: A website is not mandatory; however, having a website can make it easier to track and analyze your performance.

Q: How do I disclose my affiliate relationship on my pins?
A: Use #affiliate or #sponsored to disclose your affiliate relationship on your pins.