How To Do Keyword Research For Affiliate Marketing? 9 Tips!

How To Do Keyword Research For Affiliate Marketing

Your blog is set up. Now what? Yes, you have to find the right keywords on which you can write posts and start earning through affiliate marketing. But wait, how to do keyword research for affiliate marketing?

Here’s how you can do keyword research for affiliate marketing:

  1. Identify Your Niche
  2. Understand Your Target Audience
  3. Find Products Relevant To Your Niche
  4. Identify The Seed Keywords Based On Those Products
  5. Using The Seed Keywords Find Various Other Keywords
  6. Use Google Auto Suggest To Find Keywords
  7. Check Your Competitor For Keyword Ideas
  8. Use Tools Like Ubersuggest
  9. Make Sure Keywords Are Less Competitive

Let’s dive in deeper and understand each of these concepts in a bit more detail.

#1. Identifying Your Niche

If you have created your blog then most probably it will be on a certain niche, right? It can be either a tennis blog, a gardening blog, a pets blog, etc.

Whatever is your bog niche, the fundamental thing is to get a complete understanding of the niche.

By understanding the niche you will get an idea about terms used in your niche, the products that are popular in your niche, and a lot of many things.

So the biggest question is how to understand the niche? Well, the answer to that is PARTICIPATE in your niche as an active enthusiast.

Go and subscribe to some YouTube Channels in your niche, watch videos, read the comments of the people, see what they are talking about, what are their pain points, what you could do, and write content about that may help them.

And not just watching videos, you can also listen to podcasts, read popular articles and books in your niche. If you already know about your niche well then that’s great so now let’s move on to our next tip.

#2. Understanding Your Target Audience

Understanding the target audience is as crucial as understanding the niche. Now although the process of understanding your target audience is almost similar to understanding the niche, the main thing is to think about everything from the perspective of your audience.

You have to put yourself in the shoes of your audience.

Let’s say you have started a tennis-related blog and you nothing about it.

So using the first tip you might have understood at least all the basic things about tennis, the terms that are used in tennis, which products are more popular, etc.

Now using this second tip of understanding the target audience, you will actually think from the perspective of your audience:

  • What will a beginner search about tennis?
  • What products would a beginner require to start playing tennis?
  • What products will help the beginner to perform better?
  • And many more…

“Always remember, a large search volume will be at the beginner-related topics as compared to the advanced topics.”

And it is simply because the number of beginners in any niche or industry is always higher than the advanced people, right?

So based on your target audience you have to plan everything in your mind.

#3. Finding Niche Relevant Products

After understanding your niche and your audience now is the time to find niche-relevant products.

If you have opened up a tennis blog then it doesn’t make any sense to write posts related to tech and promote technology-related products, right?

So you have to find niche-relevant products and the easiest you can do this is to go to sites like Amazon type there the terms related to your niche.

One cool simple tip: Just search [Your niche name] + Equipment/Gear and you will find posts or articles related to all the products used in your niche.

#4. Identify The Seed Keywords

Once you have got a list of equipment and products that are generally used in your niche now is the time to use them as your seed keyword.

A seed keyword is the keyword based on which you will be finding all other keywords.

#5. Using Seed Keywords To Get More Keyword Ideas

If you just write posts specifically based on let’s say ‘Tennis Rackets’ then at first you will not have chances to rank.

Instead, if you target question-based long-tail keywords related to tennis rackets and if you are able to find some low competitive keywords then your chances to rank for that keyword will be quite high.

#6. Using Google Auto Suggest For Finding Keywords

So practically find those long-tail and question-based keywords based on the seed keywords you have to open google.

Then you have to first type in the seed term. Here taking an example of the tennis rackets. Now you have two options:

  • Either target review type keywords based on the seed term [Usually starting from the word best]
  • Or target question type keywords based on the seed term [Usually starting from can, are, is, why, etc.]

So depending on your needs and which type of posts you will be writing try to find that type of keyword using Google autosuggest.

#7. Checking The Competitor For Keyword Ideas

If you need more ideas and inspiration then you can also check your competitor’s website in the same niche. See what they are writing, how much success they get, what type of keywords they target.

Don’t copy but check your competitor to just get inspiration!

#8. Using Tools Like Ubersuggest

You can also use free tools such as Ubersuggest which allows you to find the keywords for free. Although their free plan might have limitations, it’s okay and enough to get keyword ideas.

So you can just type in the URL of your competitor blog and then the tool will give you the keyword ideas.

#9. Making Sure Keywords Are Less Competitive

And the last and the most important tip is to make sure that the keywords you chose are less competitive or not.

If you target keywords that look good for writing an affiliate heavy post but have way more competition then it is better to stay from those, especially at the beginning.

Once your blog grows, google starts trusting it then you can aim for bigger and more competitive search volume type keywords.


In short, you have to find keywords based on your niche, and target audience, using google autosuggest as well as other tools.

But also you need to make sure that those keywords are less competitive comparatively so that you can rank for those terms on search results. Hope this helps. Thanks!