why use affiliate marketing

Affiliate marketing is one of the most popular marketing techniques used by businesses today. It is a performance-based marketing strategy that rewards affiliates for their efforts in driving traffic and sales to the advertiser’s website. Affiliate marketing has emerged as a lucrative industry in recent years, with businesses across different industries recognizing its potential to grow their customer base while generating revenue.

In this article, we’ll explore why affiliate marketing is an excellent choice for businesses looking to expand their reach and generate revenue.

How Affiliate Marketing Works

At its core, affiliate marketing involves three parties: the advertiser, the affiliate, and the customer. The advertiser is the business offering a product or service, the affiliate is the promoter who promotes the product or service on their website, and the customer is the person who purchases the product or service.

In the traditional affiliate marketing model, the affiliate promotes the advertiser’s products or services on their website, social media, or other digital platforms. When a customer clicks on the affiliate’s link and makes a purchase on the advertiser’s site, the affiliate earns a commission.

Advantages of Affiliate Marketing

There are several benefits to using affiliate marketing as a way to grow your business.

Cost-effective: Unlike other marketing techniques, affiliate marketing is a low-cost approach to promoting your products or services. Advertisers only pay their affiliates when a sale is made, so there is no risk of wasting money on ineffective marketing campaigns.

Increased visibility: By partnering with affiliates, you’re able to reach new audiences that may not have heard of your business before. This increased visibility can help increase your website traffic and ultimately lead to more sales.

Leverage established trust: Affiliates generally have a loyal following, and their followers trust them. By partnering with an affiliate, you can leverage the trust they’ve already built with their followers and use it to your advantage.

Better customer targeting and engagement: Affiliates generally have a good sense of their followers’ interests. By partnering with them, you can target and engage with potential customers who are likely to be interested in your products or services.

A Win-Win Situation

The beauty of affiliate marketing is that it’s a win-win situation for both the advertiser and the affiliate. Advertisers benefit from increased visibility, improved customer targeting, and increased sales, while affiliates earn commissions for driving traffic and sales to the advertiser’s site.


Affiliate marketing is an excellent marketing tool for any business looking to expand its reach and grow its customer base. By partnering with affiliates, you can leverage their established trust, reach new audiences, and increase your revenue. If you’re looking to get started with affiliate marketing, it’s important to find the right partners that align with your brand and your overall business goals.


Q: Do I have to pay affiliates upfront?
A: No, you only pay affiliates a commission when they make a sale.

Q: How do I find affiliates to partner with?
A: You can find affiliates by searching for bloggers, content creators, and influencers in your niche. There are also affiliate networks that can connect you with potential partners.

Q: How much commission should I offer affiliates?
A: The commission amount can vary depending on the industry and the product or service being sold. It’s important to offer a competitive commission rate to incentivize affiliates to promote your products or services.

Q: How do I track affiliate sales?
A: You can track affiliate sales using unique affiliate links that are provided to each affiliate. Affiliate tracking software can also help you track sales and commissions.